Building Systems Insight – Beta 0.9
One of our bets at BSI WGD is that people can make better decisions about energy use when they have ready access to usage information. For many of us, that statement seems obvious, maybe too obvious to bother writing down. For people trained to interpret data as stories about actions and outcomes, cause and effect, simple data can be highly motivating.
There are two important leaps here: (1) data tells a story and (2) motivations aren’t too conflicted. At BSI WGD, one of our goals is to create a platform for Web access to real-time energy use information that tells the story clearly. The other is to put the data and the story of energy use into a context where motivations are clear.
This is why we aren’t in the residential energy monitoring business. The motivations in this space aren’t clear. The utilities have a motive to sell energy at capacity, but not over. So demand shedding during high-use periods isn’t related to conservation of energy, but rather, to controlling outage and capital costs (new power generation capabilities). At other times, the utility does better by providing energy use incentives.
Another misalignment exists on the consumer side of residential energy monitoring. Users may be motivated to save energy in order to save the environment or to save money. But the amount of energy used in an average household hardly justifies the cost of energy monitoring and “the smart grid” for an individual user. And users have been pretty clear that they don’t really want the wash cycle to stop in the middle because the utility needs a break.
A friend recently suggested that one clear commercial benefit of the smart grid will be smart, networked appliances sharing information about consumer behavior for targeted advertising–that seems like uncomplicated motivation. Maybe an idea like this has motivated some large players to get in middle of smart appliance networks in the home even in the face of not payback on energy savings for the comsumer. Imagine a networked refrigerator with a bar code reading laser at the door. Every item in your refrigerator, the number of times it is removed, now long it lasts, when you are running low, etc all in a database for King Soopers to mine for your next promotional coupon…
|At BSI WGD, we are working to provide direct results so consumers of energy for changing their behavior. In a few weeks, we will release BSI WGD beta 0.90 of the online application to our current customers. Among the capabilities: